University of Southern California

Sports Business Institute Announces New Board Members
Three Industry Leaders Added to Roster That Boasts Top Talent in Sports and Business
April 8, 2011 • by News at Marshall

The Sports Business Institute at the USC Marshall School of Business announces the addition of three members to its Board of Advisors, creating an 18-person team of high-profile leaders from the sports and business industries. The new board members are: Patrick C. Haden, USC athletic director; Peter Moore, president of EA SPORTS; and Jeffrey Pollack, executive chairman of the Professional Bull Riders.

"We are proud to announce the addition of these leaders to our Board of Advisors," said Executive Director David M. Carter, a sports industry expert and an associate professor of sports business at USC Marshall. "The Sports Business Institute will continue to thrive with the guidance and support of these experts."

Founded in October 2005, the Sports Business Institute became the nation's first all-encompassing sports business center at a major academic institution. The SBI Board of Advisors was organized to provide strategic guidance to the Sports Business Institute. SBI is a multifaceted center focused on understanding and furthering the sports business industry primarily through applied research, consulting, and the hosting of special events.

Haden, Moore and Pollack join a roster that includes similarly high-profile figures such as the Vice Chairman of FOX Sports, Ernst & Young’s Global Media and Entertainment Industry Practice Leader, and the owner of Angels Baseball, among others specializing in sports, business, law and media.

Patrick C. Haden was named USC's seventh athletic director effective August 3, 2010, charged with overseeing the university’s 19 women’s and men's athletic teams. He also holds a joint faculty appointment in the USC Marshall School of Business and the USC Annenberg School for Communication and Journalism, where he is available to lecture and teach courses as well as to work with faculty on developing new curricula in areas such as sports business and sports journalism.

A Trojan alumnus, Haden played a prominent role as quarterback and team leader during one of USC's golden eras of athletic achievement. He was a two-time Academic All-American in football, graduated magna cum laude, Phi Beta Kappa, from USC, and received a Rhodes Scholarship to study philosophy, politics and economics at Oxford University. He earned his law degree from Loyola Law School in 1982. Haden played in the NFL for the Los Angeles Rams from 1976 to 1981. He then moved on to take a position as a sportscaster at CBS, later becoming well-known as NBC’s color commentator for Notre Dame football.

Peter Moore has more than 25 years of leadership experience in gaming, entertainment and consumer products. As president of EA SPORTS, the award-winning developer of sports video games including Madden and Tiger Woods PGA Tour, he is responsible for strategic leadership of the brand, from product development and global product management to marketing and planning for all packaged goods and online offerings. Moore’s global operation of EA SPORTS is anchored by headquarters in Redwood Shores, Calif., and development studios in Vancouver, B.C. (EA Canada), and Orlando, Fla. (EA Tiburon).

Prior to joining EA SPORTS in 2007, Moore was corporate vice president of the Interactive Entertainment Business of Microsoft Corp., where he was responsible for leading both the Xbox® and Games for Windows® businesses, driving games development at Microsoft® Game Studios, as well as cultivating relationships with third-party game publishers and developers around the world. Before joining Microsoft, Moore was president and COO of SEGA of America, where he was responsible for overseeing SEGA’s videogame business in North America.

Jeffrey Pollack, a two-time Emmy® Award winner, is a member of the board of directors of the Professional Bull Riders (PBR) and serves as the sport’s executive chairman. The PBR is the premier bull riding organization in the world, and bull riding is one of the fastest-growing sports in the United States. Pollack also serves on the board of advisors of the Los Angeles Sports and Entertainment Commission and is a member of the Academy of Television Arts and Sciences.

Prior to PBR, Pollack was the president and commissioner of the World Series of Poker. Pollack was managing director of broadcasting and new media for NASCAR Digital Entertainment. Before joining NASCAR, he served as vice president of marketing and corporate communications for the National Basketball Association. In addition to receiving one of the first Primetime Emmy® Awards ever presented for Outstanding Achievement in Interactive Television Programming, and a Sports Emmy® for Outstanding Innovative Technical Achievement, Pollack received the first Billboard Digital Entertainment Award for Best Interactive Television Programming.


About the USC Marshall School of Business
Consistently ranked among the nation's premier schools, USC Marshall is internationally recognized for its emphasis on entrepreneurship and innovation, social responsibility and path-breaking research. Located in the heart of Los Angeles, one of the world's leading business centers and the U.S. gateway to the Pacific Rim, Marshall offers its 5,700-plus undergraduate and graduate students a unique world view and impressive global experiential opportunities. With an alumni community spanning 123 countries, USC Marshall students join a worldwide community of thought leaders who are redefining the way business works.