University of Southern California

Marshall Professor Earns Lifetime Achievement Award
C.W. Park named a Fellow by the Society of Consumer Psychology
November 21, 2011 • by News at Marshall

The Society of Consumer Psychology (SCP) has named USC Marshall Professor C. W. Park an SCP Fellow, which is the organization’s highest honor. The SCP Fellowship recognizes a professor’s outstanding lifetime contribution to or performance in the field of consumer psychology.

Park is the Joseph A. DeBell Professor of Marketing at Marshall. He has served as the editor of the SCP’s leading journal, the Journal of Consumer Psychology, since 2008. He has published numerous articles in the field of consumer psychology and has advanced the understanding of decision-making and choice, information processing, marketing communications, social influence, branding and attachment. Park is also active in executive education nationally and around the world.

“I feel elated and very pleased to receive this lifetime achievement award,” said Park. “This is a recognition of the work I’ve done in the field of consumer psychology for the last 40 years.”

Park will formally receive the award during the SCP’s conference in Las Vegas in February 2012, where he will give the annual fellow’s address.


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Consistently ranked among the nation's premier schools, USC Marshall is internationally recognized for its emphasis on entrepreneurship and innovation, social responsibility and path-breaking research. Located in the heart of Los Angeles, one of the world's leading business centers and the U.S. gateway to the Pacific Rim, Marshall offers its 5,700-plus undergraduate and graduate students a unique world view and impressive global experiential opportunities. With an alumni community spanning 123 countries, USC Marshall students join a worldwide community of thought leaders who are redefining the way business works.