University of Southern California

Marshall MBAs Got Game
2011 Global Consulting Challenge Allows Students to Learn About a Major Corporation
March 9, 2011 • by News at Marshall

A team of Marshall MBA students captured first place in the "Best Company Recommendations" category in a two-day consulting challenge that took place at USC Marshall on Feb. 24-25.

Sponsored by global interactive entertainment software company Electronic Arts (EA), the 2011 Global Consulting Challenge drew teams from top business schools around the world: USC Marshall School of Business, London Business School, Copenhagen Business School, the Business School at Hong Kong University of Science and Technology, the Tepper School of Business at Carnegie Mellon, the Kellogg School of Management at Northwestern, the Haas School of Business at U.C. Berkeley and the Anderson School of Management at UCLA.

This year's Challenge demanded that students analyze the changes in the gaming industry and recommend ways for companies to take advantage of new technologies and evolving business models. Participating teams had to make presentations in three categories—company, consulting and industry to three sets of judges. Judging panels were composed of experts and executives from EA, industry experts and representatives from top consulting firms. Marshall students Sherri Ghamsary (2012),Vinh Tran (2012), Chris Hoag (2012), Elliott Schwartz (2012) and John F. Taylor (2011) took first-place in the company presentation category.

The first-place prize reflects the teamwork ethic at Marshall, according to Ghamsary. "Without the tremendous support and encouragement by the administration and volunteers we would not be able to reach this milestone. Many of the teams expressed high regard for Marshall after participating in the Global Consulting Challenge," she said.

Beyond providing an important experience to learn firsthand the goals of a world-renowned company, the Global Consulting Challenge offered participants an opportunity to stay connected to other emerging leaders at business schools throughout the globe. In addition to the thrill of the competition, Theis Malmborg, a student at Copenhagen Business School, said he keeps in touch with competitors from other business programs on Facebook in the event that he is "ever in the same city or for future business situations."

About the USC Marshall School of Business
Consistently ranked among the nation's premier schools, USC Marshall is internationally recognized for its emphasis on entrepreneurship and innovation, social responsibility and path-breaking research. Located in the heart of Los Angeles, one of the world's leading business centers and the U.S. gateway to the Pacific Rim, Marshall offers its 5,700-plus undergraduate and graduate students a unique world view and impressive global experiential opportunities. With an alumni community spanning 123 countries, USC Marshall students join a worldwide community of thought leaders who are redefining the way business works.