University of Southern California

Marshall Faculty Member Book Hits New Heights
Tribal Leadership by Dave Logan Reaches #1 on NYT Bestseller List
June 28, 2011 • by News at Marshall

Tribal Leadership, a book by USC Marshall faculty member Dave Logan about corporate culture, has reached the number one spot on the New York Times bestseller list in the category of advice.

Logan, who co-authored the book with John King and Halee Fischer-Wright, teaches leadership and negotiation in the USC Executive Education program. For Tribal Leadership, Logan and his colleagues conducted a rigorous ten-year study of approximately 24,000 people in more than two dozen corporations. They defined a common theme: the success of a company depends on its tribes, the strength of its tribes is determined by the tribal culture, and a thriving corporate culture can be established by an effective tribal leader.

Tribal Leadership shows leaders how to employ their companies’ tribes to maximize productivity and profit: the authors’ research, backed up with interviews ranging from Brian France (CEO of NASCAR) to “Dilbert” creator Scott Adams, shows that more than three quarters of the organizations they have studied have tribal cultures that are merely adequate.

USC Marshall Distinguished Professor Warren Bennis, a prominent figure in the world of leadership theory, writes of Tribal Leadership: "I cannot think of a more timely book, not just for the corporate world, but for nation states as well…. The insights in this book don’t just have the power to change organizations; they can touch the human heart. That makes them very powerful, indeed."

From 2001-2004, Logan served as associate dean of executive education at USC Marshall. He is co-founder and senior partner of CultureSync, a management consulting firm specializing in cultural change, strategy and negotiation.


About the USC Marshall School of Business
Consistently ranked among the nation's premier schools, USC Marshall is internationally recognized for its emphasis on entrepreneurship and innovation, social responsibility and path-breaking research. Located in the heart of Los Angeles, one of the world's leading business centers and the U.S. gateway to the Pacific Rim, Marshall offers its 5,700-plus undergraduate and graduate students a unique world view and impressive global experiential opportunities. With an alumni community spanning 123 countries, USC Marshall students join a worldwide community of thought leaders who are redefining the way business works.