University of Southern California

A Call to Action
USC Marshall Japan Relief Fund Provides Aid for Japan
April 20, 2011 • by News at Marshall

Immediately following the devastating earthquake and tsunami in Japan last March, Marshall students, faculty and staff felt compelled to do something to rally relief efforts for the Japanese people.

"Some of our students expressed interest, either by email or in person, in doing something to help the Japanese people," said Anakkarat Barth, director of global programs and partnerships at USC Marshall.

Ultimately, Vice Dean Shantanu Dutta formed a task force, composed of a small group of faculty and staff, who met over spring break to strategize and execute the effort.

That effort, the USC Marshall Japan Relief Fund, was a school-wide fundraiser focused on garnering contributions to benefit two relief organizations, the American Red Cross and The Japan America Society of Southern California. The deadline to donate was Friday, April 15 and the total raised was $10,626.

As a member of the task force, Barth said that the group wanted to focus their efforts on raising money "as it was the best way to help, rather than donating food or clothing." Next, the task force contacted Marshall's various program offices to communicate with students about the effort, while Dean James G. Ellis sent an email to the entire Marshall community to galvanize support for the American Red Cross and the Japan America Society of Southern California.

"We picked these two organizations because they are both very active in Japan and working directly with various Japanese relief organizations," said Barth.

Undergraduate and graduate students were both actively involved with fundraising. "MBA Class of 2012 student leaders have made an effort to keep our USC Marshall Japan Relief Fund accessible and visible to their peers," said Janella Chiang, academic services manager of Marshall's Full-Time MBA Program. Chiang also noted that in addition to the large signs and donation boxes throughout Marshall buildings, the Relief Fund also had a presence at the Spring 2011 International Mixer on March 30, as well as in a central location during lunchtime for a week.


About the USC Marshall School of Business
Consistently ranked among the nation's premier schools, USC Marshall is internationally recognized for its emphasis on entrepreneurship and innovation, social responsibility and path-breaking research. Located in the heart of Los Angeles, one of the world's leading business centers and the U.S. gateway to the Pacific Rim, Marshall offers its 5,700-plus undergraduate and graduate students a unique world view and impressive global experiential opportunities. With an alumni community spanning 123 countries, USC Marshall students join a worldwide community of thought leaders who are redefining the way business works.