University of Southern California

USC Marshall, USC Roski Welcome Captains of Fashion Industry
The Names Behind Gap, Diesel and Citizens of Humanity Discuss their Visions
April 23, 2009 • by News at Marshall

On April 27, the world of high fashion comes to USC as trendsetters and tastemakers gather for the latest installment of the Captains of Fashion Industry lecture series. Organized by USC Marshall and the USC Roski School of Fine Arts, the event brings together the "gurus of denim": Adriano Goldschmied, the name behind Gap, Diesel, AG, Adriano Goldschmied Jeans, Goldsign, A Gold E and others, and Jerome Dahan, founder and CEO of Citizens of Humanity. Their vision has widespread implications for both business and fashion in California, where twenty-two percent of all garments are denim.

According to Mark Werts, founder and CEO of American Rag CIE and sponsor of the upcoming lecture, the series grew out of an awareness by the USC Board of Councilors that promoting an interchange of ideas between the academic and business communities could have tangible benefits for both. Bringing people to campus to share personal stories about a broad range of industries, says Werts, a USC alumnus, offers tremendous value to MBAs and other students, who get a window into real-world experiences, what Werts calls the "blood and guts" of running a business. It also allows students to see first-hand the critical importance of "following your heart and doing things with passion."

The free lecture will take place from 7 p.m. to 9 p.m. in Harris Hall's Gin D. Wong Auditorium (Room 101), and is open to the public.


About the USC Marshall School of Business
Consistently ranked among the nation's premier schools, USC Marshall is internationally recognized for its emphasis on entrepreneurship and innovation, social responsibility and path-breaking research. Located in the heart of Los Angeles, one of the world's leading business centers and the U.S. gateway to the Pacific Rim, Marshall offers its 5,700-plus undergraduate and graduate students a unique world view and impressive global experiential opportunities. With an alumni community spanning 123 countries, USC Marshall students join a worldwide community of thought leaders who are redefining the way business works.