University of Southern California

Promoting International Commerce at the Gateway of the Pacific Rim
USC Marshall hosts the 22nd Annual Asia/Pacific Business Outlook at the Davidson Conference Center
April 2, 2009 • by News at Marshall

The USC Marshall School of Business and the U.S. Department of Commerce will convene the 22nd annual Asia/Pacific Business Outlook conference at the Davidson Conference Center on the University Park campus Monday and Tuesday, April 6-7.

The nationally recognized conference affords 250 business executives extraordinary, direct access to U.S. senior commercial officers who work in U.S. embassies in a dozen Asian countries, including China, India, Japan and Vietnam. Also speaking at the conference are 30 additional experts on the Asian economies, which many analysts view favorably despite the recession.

"No other university in the United States has been able to replicate such a longstanding conference devoted to the emerging markets in Asia," said chief organizer Richard Drobnick, director of Marshall's Center for International Business Education and Research. "It has been able to do so, partly because Marshall's faculty have been working closely with Asian and U.S. business leaders and with the U.S. Department of Commerce for the past 22 years."

In fact, the conference has garnered accolades for how it promotes international commerce in southern California and the conference organizer, Marshall's Center for International Business, will be honored May 7 with the 2009 World Trade Week Special Recognition Award, an initiative of the Los Angeles Chamber of Commerce.

During the two-day conference, U.S. business executives from 25 states will have the opportunity to make one-on-one appointments with U.S. senior commercial officers as well as with other Asia experts - with the goal of helping businesses tap into Asian markets. They will also be able to attend seminars, workshops and "country outlook" sessions on all the Asian economies, as well as Mexico.

For more than two decades, Marshall faculty have worked diligently to cultivate the confidence and interests of business leaders and government officials on both sides of the Pacific. The result is this annual conference, which in addition to creating new business opportunities for American exporters, creates opportunities for Marshall students seeking unpaid summer internships in Asia and for faculty seeking research contacts in Asia.

Sponsors for the 2009 conference include: Wells Fargo, Korean Air, USC Marshall's IBEAR MBA Program and Center for International Business, the Industrial Technology Research Institute of Taiwan, the RunZhou District Government of Zhenjiang City(China), White Drive Products, California's Center for International Trade and Development, FedEx, Sunrider, the Bureau of Economic Analysis, the East West Center, and the Los Angeles Economic Development Corporation.

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About the USC Marshall School of Business
Consistently ranked among the nation's premier schools, USC Marshall is internationally recognized for its emphasis on entrepreneurship and innovation, social responsibility and path-breaking research. Located in the heart of Los Angeles, one of the world's leading business centers and the U.S. gateway to the Pacific Rim, Marshall offers its 5,700-plus undergraduate and graduate students a unique world view and impressive global experiential opportunities. With an alumni community spanning 123 countries, USC Marshall students join a worldwide community of thought leaders who are redefining the way business works.