University of Southern California

New Executive Director at Institute for Communication Technology Management
Lucy Hood Appointed Executive Director of the Institute for Communication Technology Management
June 12, 2009 • by News at Marshall

Innovative digital entertainment industry leader Lucy Hood has been appointed Executive Director of the Institute for Communication Technology Management and Assistant Professor of Clinical Management and Organization at USC Marshall School of Business.

"Communication Technology Management is one of the world's foremost institutes in the telecommunications sector, with a unique combination of consumer and business insight," Hood said. "I am looking forward to being at the helm of CTM as it offers thought leadership in this rapidly growing trillion-dollar industry."

Offering cutting edge research, executive education, and networking opportunities to the networked digital industry, Communication Technology Management is the only industry-sponsored institute embedded in a business school at a leading research university. Its corporate members include AT&T, Verizon, HP, Cisco, Sun, Qualcomm, Motorola, RIM, France Telecom, SK Telecom, and Disney.

Hood, the former President of Fox Mobile Entertainment and CEO of Jamba (both units of News Corporation), will serve a three-year term beginning July 1. Hood will replace Morley Winograd who is retiring on June 30, 2009.

"Lucy Hood is an outstanding leader within the rapidly evolving world of digital media. She understands the opportunities posed by the emergence of new technologies and will be invaluable in helping Communication Technology Management harness these innovations in support of the next generation of cross-cultural and multinational business endeavors," said USC Marshall Dean James G. Ellis. "We are very pleased to welcome her to the Trojan family."

In her post at Fox, Hood's innovations included the ground breaking use of text messaging for "American Idol" and her Emmy nomination for creating the "mobisode" format for short-form video content that has since become an industry standard.

She started her career at News Corp over a decade ago and was a key executive in launching numerous technology businesses at Fox, including, FX Cable and the News Corp Content Group. Previously, she was an executive at Paramount Pictures. She holds an M.B.A. from Columbia University's Graduate School of Business and a B.A. from Yale University.

A respected expert in her field, Hood has recently been a keynote speaker at major industry events and business conferences around the world such as CES, E3, CTIA, 3G World Congress, Wireless Influencers and Digital Hollywood. In addition, she has spoken on digital issues before top government officials in the US and in China. Lucy Hood is regularly featured in lists of key influential executives, including the Digital 50 and the Mobile Entertainment Top 50.

About USC Marshall School of Business
Based in Los Angeles at the University of Southern California, at the crossroads of the Pacific Rim, the USC Marshall School is the best place to learn the art and science of business. The school's programs serve nearly 5,000 undergraduate, graduate, professional and executive-education students, who attend classes in facilities at the main Los Angeles campus, as well as satellite facilities in Irvine and San Diego. USC Marshall also operates a Global MBA program in conjunction with Jiao Tong University in Shanghai, China.

About the USC Marshall School of Business
Consistently ranked among the nation's premier schools, USC Marshall is internationally recognized for its emphasis on entrepreneurship and innovation, social responsibility and path-breaking research. Located in the heart of Los Angeles, one of the world's leading business centers and the U.S. gateway to the Pacific Rim, Marshall offers its 5,700-plus undergraduate and graduate students a unique world view and impressive global experiential opportunities. With an alumni community spanning 123 countries, USC Marshall students join a worldwide community of thought leaders who are redefining the way business works.