University of Southern California

USC Marshall's Greif Center Named No. 3 Entrepreneurship Program
Lloyd Greif Center for Entrepreneurial Studies Tops in the Nation Again
September 22, 2008 • by News at Marshall

The USC Marshall School of Business graduate entrepreneurship program was again ranked among the very best in the nation in a review of more than 2,300 schools by Entrepreneur magazine and The Princeton Review.

"We're pleased that once again Entrepreneur magazine and The Princeton Review have recognized the great programs, professors and students here at USC Marshall, where an entrepreneurial mindset is part of virtually everything we do throughout the curriculum," said Tom O'Malia, director of USC Marshall's Lloyd Greif Center for Entrepreneurial Studies.

The study solicited 2,300 schools nationwide for survey data, naming the top 50 graduate and undergraduate programs. USC Marshall was named No. 3 in graduate programs and No. 9 in undergraduate programs.

In 2007, the Princeton Review named USC Marshall's Greif Center graduate program tops in the country. Survey officials cited a general trend to more experiential learning - the kinds of hands-on training that gives future business leaders a chance to learn by doing. Such experiential training efforts have been a core part of the USC Marshall educational approach for more than 40 years.

O'Malia said the Greif Center at USC Marshall pioneered the approach for entrepreneurial study that puts the initial emphasis on examining the feasibility of business ideas, rather than starting by creating a business plan that may not be related to the market realities that a budding company may face when it opens its doors.

Graduates of the USC Marshall program include Kinko's founder Paul Orfalea, founder Mark Benioff and Arbitech co-founder Torin Pavia, among many others.

The Greif Center is the nation's oldest integrated entrepreneurship program, and is the first to subsequently be endowed by a graduate of its program.

For a full list of the schools that made the rankings:

About the USC Marshall School of Business
Consistently ranked among the nation's premier schools, USC Marshall is internationally recognized for its emphasis on entrepreneurship and innovation, social responsibility and path-breaking research. Located in the heart of Los Angeles, one of the world's leading business centers and the U.S. gateway to the Pacific Rim, Marshall offers its 5,700-plus undergraduate and graduate students a unique world view and impressive global experiential opportunities. With an alumni community spanning 123 countries, USC Marshall students join a worldwide community of thought leaders who are redefining the way business works.