University of Southern California

USC Marshall's CTM Expands Research, Becomes Institute
Renaming and Other Changes Reflect Transforming Industry
February 20, 2008 • by News at Marshall

LOS ANGELES -- February 20, 2008 - CTM, the USC Marshall School of Business research center devoted to the networked digital industry, has become an institute, with a new name and a broader research portfolio reflective of the industry's rapid transformation.

"When CTM started in 1985, it was focused on telecom, which was dominated by a few large, traditional phone companies," said CTM executive director Morley Winograd, a USC Marshall associate professor of clinical management and organization. "Now, we follow the networked digital industry, which encompasses thousands of companies providing many kinds of services on many wired and wireless platforms. We're evolving our name, structure and research focus to keep pace with this fast-moving and diverse industry."

CTM, an acronym that originally stood for the Center for Telecom Management, has been renamed the Institute for Communication Technology Management, and will continue to be abbreviated as CTM.

"Since CTM's founding, it has been an important research and education center for USC Marshall and for the industry it is so much a part of," said USC Marshall Dean James G. Ellis. "The latest changes reflect and reinforce the organization's pivotal role as a thought leader in one of the world's most important and dynamic industries."

As an institute within the University of Southern California's Marshall School of Business, CTM will become the umbrella organization for a constellation of smaller, highly focused research centers.

One center will continue to examine such areas as how people use digital devices in their home and work life, international adoption of mobile technologies, and opportunities in home health-care technologies.

The Institute for Critical Information Infrastructure Protection, which focuses on crucial cybersecurity questions, will also be part of CTM.

CTM also is planning to expand its reach, beginning with potential centers focused on emerging issues in the Networked Digital Industry and applying the new techniques of Values Network Analysis to unlock innovation and productivity in major enterprises.

About the Institute for Communication Technology Management
The Institute for Communication Technology Management (CTM) runs an array of research, executive education and networking programs, all of which are supported by more than 40 industry-leading member companies. CTM is the only industry-sponsored organization focused on the Networked Digital Industry that is embedded in a major research university's business school. Its presence in Los Angeles at the University of Southern California's Marshall School of Business leverages its unique access to nearby key elements of the networked digital industries such as Hollywood studios, Silicon Valley entrepreneurs, San Diego mobile-industry researchers and Pacific Rim customers and consumer-electronics manufacturers.

About the USC Marshall School of Business
Consistently ranked among the nation's premier schools, USC Marshall is internationally recognized for its emphasis on entrepreneurship and innovation, social responsibility and path-breaking research. Located in the heart of Los Angeles, one of the world's leading business centers and the U.S. gateway to the Pacific Rim, Marshall offers its 5,700-plus undergraduate and graduate students a unique world view and impressive global experiential opportunities. With an alumni community spanning 123 countries, USC Marshall students join a worldwide community of thought leaders who are redefining the way business works.