University of Southern California

Researchers Explain how Brands Make you Fall in Love
June 4, 2013 • Fast Company
Fast Company
Fast Company featured research by C.W. Park and colleagues finding that, despite millions of dollars spent trying to make consumers love them, most brands fail to connect with them. After conducting a series of surveys, Park determined consumers need to think of the brand as an extension of him or herself. “So many brands focus on the functional benefits