University of Southern California

Marshall in the Media

11/22/13 KPCC-FM
KPCC-FM quoted Ira Kalb how small businesses market themselves as boutiques
11/21/13 CNN
CNN ran an op-ed by Warren Bennis about what President John F. Kennedy learned and taught about leadership. "Perhaps Kennedy's greatest quality as a leader was his ability to inspire -- to reach the American people on an emotional and personal level," Bennis wrote.The New York Times quoted Anthony Dukes about the sales appeal of "Made in U.S.A." tags.
11/17/13 Los Angeles Daily News
Los Angeles Daily News quoted David Carter about the Los Angeles Clippers changing their nickname.
11/15/13 ABC News
ABC News Los Angeles affiliate KABC-TV interviewed Arvind Bhambri about mega-mergers in the airline industry.
11/13/13 American Public Media
American Public Media's "MarketPlace" quoted Edward Lawler about employee performance evaluation systems.
11/12/13 O Globo Brasil
O Globo (Brazil) featured research by Peter Cardon and colleagues finding that men are twice as likely as women to tolerate mobile phone use during informal meetings, and that younger people accept such behavior more often than older people.
11/12/13 Business Insider
Business Insider ran a column by Ira Kalb about the value of direct marketing.
10/29/13 Wall Street Journal
The Wall Street Journal featured research by Eric Allen of the USC Marshall School and a colleague finding that men and women run marathons at different paces.
10/28/13 Wall Street Journal
A timely new study co-authored by Peter W. Cardon of the USC Marshall School of Business and colleagues at Howard University.