University of Southern California

Marshall in the Media

11/12/13 Business Insider
Business Insider ran a column by Ira Kalb about the value of direct marketing.
10/29/13 Wall Street Journal
The Wall Street Journal featured research by Eric Allen of the USC Marshall School and a colleague finding that men and women run marathons at different paces.
10/28/13 Wall Street Journal
A timely new study co-authored by Peter W. Cardon of the USC Marshall School of Business and colleagues at Howard University.
10/15/13 Los Angeles Daily News
Los Angeles Daily News quoted David Carter of the USC Marshall School about Los Angeles Lakers player Kobe Bryant's brand appeal in China.
9/25/13 Business Insider
Business Insider ran a column by Ira Kalb of the USC Marshall School about a marketing technique known as the "elephant's trunk."
8/28/13 The Washington Post
The Washington Post, in an Associated Press story, quoted Kathleen Allen about what small business owners need to do as the economy improves and Obamacare is implemented further.
8/27/13 Business Insider
Business Insider ran a column by Ira Kalb about the creative ways advertising companies get their message out to consumers.
8/24/13 The Washington Post
The Washington Post, in an Associated Press story, quoted Kathleen Allen about the future of space exploration.
8/23/13 Los Angeles Times
Los Angeles Times quoted Lawrence Harris of the USC Marshall School about Thursday's temporary Nasdaq shutdown. Harris was also quoted in a Chicago Tribune story.