University of Southern California

News Room

Faculty in the News

Michelle Obama Embraces the Role of First Celebrity
9/3/12 • Los Angeles Times
Los Angeles Times quoted S. Mark Young of the USC Marshall School about First Lady Michelle Obama’s public image.
Neil Armstrong Shows Us The Potent Branding Power Of Being The First To Do Something
8/27/12 • Business Insider
Business Insider ran a column by Ira Kalb of the USC Marshall School about late USC alumnus Neil Armstrong and the branding power of being first.
'Slave' imagery? Controversy over Adidas' new 'shackle' shoes
8/18/12 • Los Angeles Times

Los Angeles Times quoted Carter about public response to a new Adidas shoe with a controversial design. A second Los Angeles Times story on the topic quoted Carter.

Turning Sara Lee Into Hillshire Brands Is A Perfect Example Of How Not To Name A Company
8/7/12 • Business Insider

Business Insider ran a column by Ira Kalb about Sara Lee rebranding itself as Hillshire Brands. The CEO of the company chose Hillshire Brands from under the Sara Lee brand umbrella, in the hope that naming the company after Hillshire would raise its profile. "This seems like an ill-fated attempt to kill the healthy chicken to make chicken soup to feed the sick chicken," Kalb wrote.

Become a Member Access our very best Investigative Reporting, Opinion and Commentary.
7/28/12 • The Chicago Tribune

The Chicago Tribune interviewed Tommy Knapp on how family businesses can transition successfully to the next generation.

Minding the Gap: Nohria's MBA Reforms at Harvard
7/24/12 • Bloomberg Businessweek

Bloomberg Businessweek ran a column by Bennis about reforms undertaken by Harvard Business School Dean Nitin Nohria.

When A Cover-Up Causes More Damage
7/23/12 • Business Insider

Business Insider ran a column by Kalb about the Pennsylvania State University scandal involving Jerry Sandusky and how cover-ups can damage a brand

Leave China Out of It, Mr. Romney
7/18/12 • Forbes

Forbes ran a column by Professor Chen about Mitt Romney’s declaration that he would label China a currency manipulator on his first day in the White House. “Labeling China as a currency manipulator is counterproductive,” Chen wrote. “China is likely to retaliate. If that happens, it will hurt America as much as it hurts China.”

The European Debt Crisis: An Alternative Solution
7/18/12 • The Huffington Post

The Huffington Post ran a column by Aris Protopapadakis suggesting that Germany needs to abandon its insistence on severe austerity in order for the European debt crisis to abate. “Given its recent history, [an inflation] rate of four or five percent would seem sustainable without causing economic havoc, while helping to restore competitive balance on the continent,” Protopapadakis wrote. “A little more inflation in Germany is in its self-interest.”