University of Southern California

News Room

Faculty in the News

How Jerry Buss came to own the Lakers, the Kings and the Forum
3/3/13 • Los Angeles Times
Los Angeles Times quoted David Carter of the USC Marshall School about late L.A. Lakers owner and USC alumnus Jerry Buss.
Washington Investors Score NFL Software Coup
2/27/13 • The Washington Post
The Washington Post quoted David Carter of the USC Marshall School about player safety measures in the National Football League.
To Bring True Peace To The Middle East
2/25/13 • Forbes
Forbes cited Dave Logan of the USC Marshall School regarding female leaders forging peace between Israel and Palestine.
Oscar Pistorius Scandal Deals Nike Latest Marketing Black Eye
2/21/13 • The Oregonian
The Oregonian quoted David Carter of the USC Marshall School about athlete scandals and the impact they have on endorsement deals.
Livestrong Not Immune From Turmoil Surrounding Its Founder
2/15/13 • The New York Times
The New York Times quoted David Carter of the USC Marshall School about the Livestrong foundation’s relationships with its marketing partners.
Here's How Much Hollywood Studios And Stars Can Earn By Winning An Oscar
2/13/13 • Business Insider
Business Insider ran a column by Ira Kalb of the USC Marshall School about the financial value to Hollywood studios and actors of winning an Oscar.
Media and Tech Companies Swept up in Buyout Frenzy
2/13/13 • USA Today
USA Today quoted Gordon Phillips of the USC Marshall School about borrowing rates.
The Big Picture
2/13/13 • Los Angeles
Los Angeles quoted S. Mark Young of the USC Marshall School about movie theaters’ persistence in an age of digital media.
Is Apple Cursed?
2/12/13 • Fortune
Fortune ran an op-ed by Gerard Tellis of the USC Marshall School about the "curse" of Apple.