University of Southern California

Marshall in the Media

6/25/11 Advertising Age
Professor Tellis wrote an op-ed for Advertising Age on advertising effectiveness.
6/24/11 NPR
Marlene Towns comments on trends in minority movie-going.
6/24/11 Marketplace
Robert Bridges is interviewed by Marketplace about the changing dynamics of the real estate market and whether it is better to rent or buy:
6/14/11 BNET
BNET ran an op-ed by Ira Kalb of the USC Marshall School about Apple’s strategy for introducing new products.
6/14/11 Fierce Mobile
CTM Executive Director Lucy Hood is profiled by industry site Fierce Wireless Mobile.
6/9/11 Forbes
CEO Executive Director Ed Lawler posts a Forbes column on executive compensation
6/9/11 BNET
Ira Kalb writes a column for BNET
6/2/11 Bloomberg Businessweek
Dean Ellis and Warren Bennis recommend books for summer reading for Bloomberg
5/27/11 Los Angeles Times
Ira Kalb discusses Jack in the Box ad campaign in the LA Times