University of Southern California

Marshall in the Media

4/14/14 Forbes
Forbes highlighted an undergraduate class on big data and analytics at the USC Marshall School. The class was started by Arif Ansari of the Marshall School to develop what he says are essential skills in the modern workplace.
4/10/14 89.3 KPCC
KPCC-FM's "AirTalk" interviewed Lisa Cavanaugh of the USC Marshall School about the impact online shopping has on malls.
4/7/14 CNBC
CNBC quoted David Carter of the USC Marshall School about spikes in university admission applications being linked to the success of a college's athletics program.
4/5/14 Business Insider
Business Insider ran a column by Ira Kalb of the USC Marshall School about Samsung's marketing through "selfie" promotional stunts on social media.
3/11/14 CardHub.com
Professor Carnevale advises individuals with credit problems to shop around for competent counselors.
3/10/14 Business Insider
Business Insider ran a column by Ira Kalb of the USC Marshall School about how the disappearance of a Malaysia Airlines flight has affected the company's brand.
3/9/14 StarTribune
Star Tribune cited Warren Bennis of the USC Marshall School about leadership and judgment.
3/7/14 Fast Company
Fast Company cited research by Debbie MacInnis and CW Park of the USC Marshall School on which social media brands consumers feel attached to.
2/28/14 Business Insider
Business Insider ran a column by Ira Kalb of the USC Marshall School about how branding yields control over price and distribution.