University of Southern California

News Room

Faculty in the News

PepsiCo and NFL Renew Sponsorship Deal
9/6/11 • Associated Press
Associated Press story, quoted David Carter of the USC Marshall School about the NFL’s new 10-year marketing deal with PepsiCo Inc.
A Brand Keeps Its Cool (and Endures)
9/3/11 • The New York Times
The New York Times quoted C.W. Park of the USC Marshall School of Business on the importance of maintaining authenticity when appealing to customers.
Why Your Bond Funds Probably Aren't Worth their Fat Fees
9/2/11 • The Wall Street Journal
The Wall Street Journal quoted Wayne Ferson of the USC Marshall School about investments in individual bonds, as opposed to bond funds.
Looking for CEO Love in All the Wrong Places: Susan Antilla
8/31/11 • Bloomberg
Bloomberg News quoted Warren Bennis of the USC Marshall School about the role of chambers of commerce.
Smartphones Are Bridging the Digital Divide
8/29/11 • The Wall Street Journal
The Wall Street Journal ran an op-ed by Lucy Hood focusing on how smartphones are bridging the digital divide.
Without Steve Jobs, how will Apple Fare?
8/26/11 • Los Angeles Times
Los Angeles Times quoted Edward Lawler of the USC Marshall School regarding Steve Jobs' successor at Apple.
Meet Your New NBA Owners!
8/26/11 • ESPN
ESPN interviewed David Carter of the USC Marshall School about turnovers in sports team ownership.
Civil War-Branded Lottery Scratch-it the First of its Kind
8/24/11 • Oregonian
The Oregonian quoted David Carter of the USC Marshall School about Oregon Lottery tickets tied in with college football teams.
For Start-Ups, Leaning On One Key Customer May Help in Long Run
8/22/11 • The Wall Street Journal
The Wall Street Journal highlighted research by Helena Yli Renko