University of Southern California

News Room

Faculty in the News

From Blueman to Everyman
5/26/13 • Fast Company
Fast Company quoted Ira Kalb about Netfllix’s advertising strategies.
Forget the Hero Leader, you Need a Company of Leaders
5/21/13 • The Globe and Mail Canada
The Globe and Mail (Canada) ran a Q&A with Edward Lawler about leadership. Lawler spoke about his recent book with co-author Chris Worley, "Management Reset," which looks at shared leadership
LA Votes on Shrinking Medical Marijuana Outlets, Boosting Taxes
5/20/13 • Bloomberg Businessweek
Bloomberg Businessweek quoted John Matsusaka of the USC Marshall School about having competing initiatives on a ballot.
Bloomberg in Damage-Control Mode over Client Snooping
5/14/13 • Los Angeles Times
Los Angeles Times quoted Lawrence Harris of the USC Marshall School about surreptitious information gathering using Bloomberg terminals.
Reports Of IRS Targeting Conservative Groups In California
5/14/13 • CBS News Los Angeles
CBS News Los Angeles interviewed Jack Barcal about the recent IRS scandal.
Marketers Must Understand The Power Of Three
5/5/13 • Business Insider
Business Insider ran a column by Ira Kalb of the USC Marshall School about the importance of the number three in marketing.
The Teen 'Hauling' Craze Is The Best Free Advertising That Brands Can Ask For
5/1/13 • Business Insider
Business Insider ran a column by Ira Kalb of the USC Marshall School about online “haul videos,” in which teenagers and young adults show off their newly purchased clothes.
Fight for Kings NBA Team not over, Seattle Investor Vows
4/30/13 • Fox Business
Fox Business interviewed David Carter of the USC Marshall School about the Sacramento Kings.
High-Frequency Traders Face Speed Limits
4/29/13 • Financial Times
Financial Times (U.K.) quoted Lawrence Harris of the USC Marshall School about a "speed limit" in the equity market.