University of Southern California

Marshall in the Media

1/13/15 The Huffington Post
The Huffington Post ran a column by Ira Kalb of the USC Marshall School about how the Internet of things will change marketing.
1/13/15 The Huffington Post

The Huffington Post ran a column by Greg Autry about SpaceX's impact on American innovation.

1/13/15 The Huffington Post

The Huffington Post ran a column by Ira Kalb about how the Internet of things will change marketing.

1/12/15 The Huffington Post

The Huffington Post ran a column by Ira Kalb about the value of marketing plans.

1/11/15 NPR News

NPR News featured research by Joseph Nunes, Francesca Valsesia and a colleague on what elements of a song make it a pop hit. Pacific Standard covered the research, reporting that one of the most consistent traits is the repetitiveness of lyrics: For each additional repetition of a song's chorus, "a song’s likelihood of making it to Number One, as opposed to staying at the bottom of the Billboard chart, increases by 14.5

1/9/15 The New York Times

The New York Times featured Wendy Wood about the psychology of habits and how to turn New Year's resolutions into actions. "Habits are only good or bad to the extent they’re consistent or inconsistent with your goals," Wood said. They become bad habits when they "start interfering with other goals you have."

1/9/15 The Washington Post

The Washington Post quoted Nathanael Fast about ad campaigns using depictions of long dead celebrities.

1/8/15 CNBC

CNBC quoted David Kang about North Korean leader Kim Jong Un's hold on power.

1/8/15 The Huffington Post

The Huffington Post ran a column by Ira Kalb about the need for companies to continually innovate.