University of Southern California

Marshall in the Media

9/7/12 Forbes
Forbes ran a column by Baizhu Chen of the USC Marshall School on how iPhones are made, and what it would take to manufacture them in the United States.
9/3/12 Los Angeles Times
Los Angeles Times quoted S. Mark Young of the USC Marshall School about First Lady Michelle Obama’s public image.
8/27/12 Business Insider
Business Insider ran a column by Ira Kalb of the USC Marshall School about late USC alumnus Neil Armstrong and the branding power of being first.
8/18/12 Los Angeles Times

Los Angeles Times quoted Carter about public response to a new Adidas shoe with a controversial design. A second Los Angeles Times story on the topic quoted Carter.

8/7/12 Business Insider

Business Insider ran a column by Ira Kalb about Sara Lee rebranding itself as Hillshire Brands. The CEO of the company chose Hillshire Brands from under the Sara Lee brand umbrella, in the hope that naming the company after Hillshire would raise its profile. "This seems like an ill-fated attempt to kill the healthy chicken to make chicken soup to feed the sick chicken," Kalb wrote.

7/28/12 The Chicago Tribune

The Chicago Tribune interviewed Tommy Knapp on how family businesses can transition successfully to the next generation.

7/24/12 Bloomberg Businessweek

Bloomberg Businessweek ran a column by Bennis about reforms undertaken by Harvard Business School Dean Nitin Nohria.

7/23/12 Business Insider

Business Insider ran a column by Kalb about the Pennsylvania State University scandal involving Jerry Sandusky and how cover-ups can damage a brand

7/18/12 Forbes

Forbes ran a column by Professor Chen about Mitt Romney’s declaration that he would label China a currency manipulator on his first day in the White House. “Labeling China as a currency manipulator is counterproductive,” Chen wrote. “China is likely to retaliate. If that happens, it will hurt America as much as it hurts China.”