University of Southern California

Marshall in the Media

6/10/13 Los Angeles Business Journal
Los Angeles Business Journal quoted Ira Kalb about how Dollar Shave Club markets its products.
6/4/13 Business Insider
Business Insider featured “Organizing Genius,” a book by Warren Bennis and a colleague about what makes groups successful. They looked at groups as diverse as Disney’s Animation division, the Manhattan Project and the 1992 Clinton campaign. A number of the findings from their book were listed, including the fact that great groups are generally optimistic, not realistic.
6/4/13 Sing Tao
Sing Tao quoted Ira Kalb about Memorial Day sales.
6/4/13 Fast Company
Fast Company featured research by C.W. Park and colleagues finding that, despite millions of dollars spent trying to make consumers love them, most brands fail to connect with them. After conducting a series of surveys, Park determined consumers need to think of the brand as an extension of him or herself. “So many brands focus on the functional benefits
6/4/13 KNX Business Hour
KNX Business Hour featured Larry Harris, who discussed the Nasdaq settlement over Facebook’s IPO.
5/28/13 Variety
Variety quoted Mark Young about the possibility of Sony spinning off the company’s entertainment assets
5/26/13 Fast Company
Fast Company quoted Ira Kalb about Netfllix’s advertising strategies.
5/21/13 The Globe and Mail Canada
The Globe and Mail (Canada) ran a Q&A with Edward Lawler about leadership. Lawler spoke about his recent book with co-author Chris Worley, "Management Reset," which looks at shared leadership
5/20/13 Bloomberg Businessweek
Bloomberg Businessweek quoted John Matsusaka of the USC Marshall School about having competing initiatives on a ballot.