University of Southern California

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Faculty in the News

USC Unveils Unique Business Program on Three Continents
9/19/12 • Bloomberg Businessweek
Marshall Dean James G. Ellis, spoke with Bloomberg Businessweek about the new three-continent World Bachelor in Business program that will give the students opportunities to study on three continents and speak with employers in three regions of the world.
World Bachelor in Business is one of the first Multi-Partner Programs
9/19/12 • Financial Times (U.K.)
Vice Dean John Matsusaka spoke with the Financial Times (U.K.) which reported that the new World Bachelor in Business is one of the first multi-partner, three-continent programs to target undergrads. “We’re really trying to get a global mindset at a very young age.”
For Business Leaders (and MBAs), Character Counts
9/17/12 • Bloomberg Businessweek
Bloomberg Businessweek ran a column by Warren Bennis about the character traits shared by business leaders of all generations. Bennis and a colleague wrote a book about leaders raised before and after the Depression and World War II, finding generational differences, but many similarities. “We discovered that all 45 of our leaders, age 30 or 75, evidenced five basic qualities that seemed organic in their ability to lead,” Bennis wrote.
B-School Research Briefs
9/14/12 • Bloomberg Businessweek
Bloomberg Businessweek highlighted research by Nandini Rajagopalan of the USC Marshall School and a colleague, finding difficulties between biotech startups and pharmaceutical companies attempting to partner together.
Chase Preview: Jimmie Johnson at Peace with his Quiet power
9/11/12 • USA Today
USA Today quoted David Carter of the USC Marshall School about the appeal of NASCAR racer Jimmie Johnson.
Yes, We Can Make iPhones in America
9/7/12 • Forbes
Forbes ran a column by Baizhu Chen of the USC Marshall School on how iPhones are made, and what it would take to manufacture them in the United States.
Michelle Obama Embraces the Role of First Celebrity
9/3/12 • Los Angeles Times
Los Angeles Times quoted S. Mark Young of the USC Marshall School about First Lady Michelle Obama’s public image.
Neil Armstrong Shows Us The Potent Branding Power Of Being The First To Do Something
8/27/12 • Business Insider
Business Insider ran a column by Ira Kalb of the USC Marshall School about late USC alumnus Neil Armstrong and the branding power of being first.
'Slave' imagery? Controversy over Adidas' new 'shackle' shoes
8/18/12 • Los Angeles Times

Los Angeles Times quoted Carter about public response to a new Adidas shoe with a controversial design. A second Los Angeles Times story on the topic quoted Carter.