USC Marshall School of Business

Laird Malamed, Adjunct Faculty, USC School of Cinematic Arts and President, Creative Learning Technologies George Rose, former Chief Legal Officer and Chief Public Policy Officer and current Senior Consultant to Chief Executive Officer of Activision Blizzard

From Darfur is Dying to Sim City, the field of 'impact' or 'serious' games is on the rise. Panelists will discuss what it takes to build up a market for these games and offer strategies for developing and selling commercial products. They will also explore these games' tremendous potential for inspiring global change and bringing awareness to various issues, from education to public health.