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2016 Research Fair Videos

Recent Research

Bresnahan, T., and Yin, P., "Adoption of New Information and Communications Technologies in the Workplace Today," in Greenstein, S., Lerner, J., and Stern, S., eds., Innovation Policy and the Economy, Volume 17, Chicago, IL 2017.
Hoyer, W., MacInnis, D. J., and Pieters, R. (2017) "Consumer Behavior, 7th Edition,".
Kong, G., Rajagopalan, S., and Zhang, H. (2016) "Serving Heterogeneous Customers Through Price and Effort Differentiation,".
Ge, R., Lee, J., and Ma, T. (2016) "Matrix Completion has no Spurious Local Minima," Neural Information Processing Systems (NIPS) (2016).
Wu, Y., Bei, Q., and David, S. (2016) "Why Does China Allow Freer Social Media? Protests versus Surveillance and Propaganda," Journal of Economic Perspectives.
Chun, H., Diehl, K., and MacInnis, D. J. (2016) "Savoring an Upcoming Experience Affects Ongoing and Remembered Consumption Enjoyment," Journal of Marketing.
Quadrini, V. (2016) "Bank Liabilities Channel," CEPR (DP10265).
MacInnis, D. J., and Folkes, V. S. (2016) "Humanizing Brands: When Brands Seem to Be Like Me, Part of Me, and in a Relationship with Me," Journal of Consumer Psychology.
Marler, J., and Boudreau, J. W. (2016) "An Evidence-Based Systematic Review of HR Analytics," The International Journal of Human Resource Management 1-24.
Chang, T. Y., Graff-Zivin, J., Gross, T., and Neidell, M. (2016) "The Effect of Pollution on Worker Productivity: Evidence from Call-Center Workers in China,".
Campbell, A., Mayzlin, D., and Shin, J. (2016) "Managing Buzz," Rand Journal of Economics.
Raj, M., and Wiltermuth, S. S. (2016) "Barriers to Foregiveness," Social and Personality Psychology Compass, 10, 679-690.
Loumioti, M., Wittenberg Moerman, R., and Ertan, A. (2016) "Enhancing Loan Quality through Transparency: Evidence from the European Central Bank Loan Level Reporting Initiative," Journal of Accounting Research.
Tannenbaum, D., Fox, C. R., and Ulkumen, G. (2016) "Judgment Extremity and Accuracy under Epistemic versus Aleatory Uncertainty," Management Science, (in press).
Proserpio, D., and Zervas, G. (2016) "Online reputation management: Estimating the impact of management responses on consumer reviews," Forthcoming, Marketing Science.
Zervas, G., Proserpio, D., and Byers, J. W. (2016) "The Rise of the Sharing Economy: Estimating the Impact of Airbnb on the Hotel Industry," Forthcoming, Journal of Marketing Research.
Ozkan, E., and Ward, A. R. (2016) "Dynamic Matching for Real-Time Ridesharing,".
Bresnahan, T., Davis, J., Jaconette, T., and Yin, P., "Mobile Applications, The Economics of," in Durlauf, S., and Blume, L., eds., The New Palgrave Dictionary of Economics 2016.

Marshall in the Media

10/21/16 Variety

C. Kerry Fields is cited in a story on issues that might hinder the proposed ATT-Time Warner  merger.

10/18/16 Bloomberg Politics

Alec Levenson is quoted in Bloomberg Politics in story on the road from Congress to corporate boards.

10/15/16 NPR

Joe Nunes speaks to NPR about what effect the election is having on the spending habits of Americans.

10/14/16 CCTV

Ira Kalb discusses breast cancer awareness marketing.

Faculty Positions

Please visit the Faculty Positions Available page for more information and a complete list of open positions at the USC Marshall School of Business.