University of Southern California

About Marketing

The marketing function in organizations connects a company with its customers, suppliers, distributors, and community. To achieve corporate objectives in these arenas, marketing managers conduct analysis of customers and competitors, design focused marketing strategies, and develop marketing programs and performance measures. The Marshall Marketing Department is comprised of over 20 full-time faculty members and 15 doctoral students. The marketing faculty at Marshall possess acknowledged expertise across key areas such as consumer behavior analysis, advertising strategy, new product development, market response forecasting, channel of distribution decisions, e-commerce, and globalization issues. The faculty includes international recognized leaders in the advancement of marketing thought, as well as up-and-coming scholars who will be the leaders of tomorrow.