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2016 Research Fair Videos

Recent Research

Bresnahan, T., and Yin, P., "Adoption of New Information and Communications Technologies in the Workplace Today," in Greenstein, S., Lerner, J., and Stern, S., eds., Innovation Policy and the Economy, Volume 17, Chicago, IL 2017.
Hoyer, W., MacInnis, D. J., and Pieters, R. (2017) "Consumer Behavior, 7th Edition,".
Campbell, A., Mayzlin, D., and Shin, J. (2016) "Managing Buzz," Rand Journal of Economics.
Ozkan, E., and Ward, A. R. (2016) "Dynamic Matching for Real-Time Ridesharing,".
Bresnahan, T., Davis, J., Jaconette, T., and Yin, P., "Mobile Applications, The Economics of," in Durlauf, S., and Blume, L., eds., The New Palgrave Dictionary of Economics 2016.
Li, X., Bresnahan, T., and Yin, P. (2016) "Paying Incumbents and Customers to Enter an Industry: Buying Downloads,".
MacInnis, D. J. (2016) "Research Curation on Developing Conceptual Contributions to Consumer Research," Journal of Consumer Research.
Vyas, N. (2016) "Turning Disruptive Technology into a Positive," Institute of Supply Managememnt, 3rd (July, 2016), http://www.ismmagazine-digital.com/ismmagazine/inside_tech?pg=1#pg1.
Cavanaugh, L. A. (2016) "Consumer Behavior in Close Relationships," Current Opinion in Psychology, 10, 101-106.
Reimann, M., Bechara, A., and MacInnis, D. J. (2016) "Leveraging the Happy Meal Effect: Substituting Food with Modest-Non Food Incentives Decreases Portion Size Choice," Journal of Experinment Psychology: Applied forthcoming.
O'Leary, D. E., "Some Issues of Privacy in a World of Big Data and Data Mining," in Hu, F., eds., Big Data: Storage, Sharing, and Security (3S), Taylor & Francis LLC, CRC Press 2016.
Isikman, E., MacInnis, D. J., Ulkumen, G., and Cavanaugh, L. A. (2016) "The Effects of Curiosity-Evoking Events on Activity Enjoyment," Journal of Experimental Psychology: Applied (In Press).
University of Washington, F. I., Dasu, S., and UCLA, R. A. (2016) "Beyond Price Mechanisms: How Much Can Service Help Manage the Competition from Gray Markets?," European Journal of Operations Research.
Haveman, H., Jia, N., Shi, J., and Wang, Y. (2016) "The Dynamics of Political Embeddedness in China," Administrative Science Quarterly.
Frambach, R. T., Fiss, P. C., and Ingenbleek, P. T. (2016) "How important is customer orientation for firm performance? A fuzzy set analysis of orientations, strategies, and environments," Journal of Business Research.
Lennox, C., Wu, X., and Zhang, T. (2016) "The effect of audit adjustments on earnings quality: Evidence from China," Journal of Accounting and Economics.
Frydman, C. D., and Camerer, C. (2016) "Neural Evidence of Regret and its Implications for Investor Behaviors," Review of Financial Studies.

Marshall in the Media

10/21/16 Variety

C. Kerry Fields is cited in a story on issues that might hinder the proposed ATT-Time Warner  merger.

10/18/16 Bloomberg Politics

Alec Levenson is quoted in Bloomberg Politics in story on the road from Congress to corporate boards.

10/15/16 NPR

Joe Nunes speaks to NPR about what effect the election is having on the spending habits of Americans.

10/14/16 CCTV

Ira Kalb discusses breast cancer awareness marketing.

Faculty Positions

Please visit the Faculty Positions Available page for more information and a complete list of open positions at the USC Marshall School of Business.