University of Southern California

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Yi Zhu
Ph.D. Candidate in Marketing

USC Marshall School of Business
Los Angeles, CA 90089-0808

Phone: 
213-740-8117
Yi.Zhu.2013@marshall.usc.edu
Education: 
MA, University of British Columbia; MA, Shanghai Academy of Social Sciences; BE, Shanghai University of Electric Power
Personal Website: 
http://www-scf.usc.edu/~zhuy/

Overview

Yi Zhu is a Ph.D. candidate at USC studying quantitative marketing. His research interest focuses on the application of industrial organization models in marketing, auctions and advertising. Specifically, he has conducted research in online auctions and search advertising. His recent works have been published in Marketing Science. He is the recipient of the 2011 James S. Ford/Commerce Associates award. Prior to pursuing an academic career, he worked as a consultant at Shanghai Investment Consulting Corporation.