University of Southern California

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Xiaoqian Yu
Ph.D. student in Marketing

USC Marshall School of Business
Los Angeles, CA 90089-0808

ME, Ecole Centrale de Lyon; MM, BE, Southwest Jiaotong University


Xiaoqian Yu is a Ph.D. student concentrating in quantitative marketing. Her research interests lie in the dynamics of consumer decision making and Bayesian statistics in marketing. She is also interested in consumer learning behavior in the context of crowd-funding.