University of Southern California

Therese Wilbur
Associate Professor of Clinical Marketing

USC Marshall School of Business
Los Angeles, CA 90089-0808

MBA, University of Southern California; BA, University of St. Thomas


Therese Wilbur has extensive business and marketing experience from her time at Mattel, where she was Senior Marketing Director of International Marketing for Girls/Barbie, Prudential, and Andersen. Her marketing experience includes both domestic and international brand management, marketing strategy and execution, packaging, advertising, distribution, and new product development. She has participated in the entire creative development process and completed all types of advertising, from direct mail to television.