University of Southern California

Therese Wilbur
Associate Professor of Clinical Marketing

USC Marshall School of Business
Los Angeles, CA 90089-0808

MBA, University of Southern California; BA, University of St. Thomas


Therese Wilbur has 20 years of business experience from her positions at Andersen, Prudential and Mattel. She has extensive marketing experience from Mattel, where she was Senior Marketing Director of International Marketing for Girls/Barbie. Her global marketing expertise includes both B:C and B:B marketing, brand management, marketing strategy and execution, advertising, distribution, packaging and product development. She has directed and completed the entire new product development process, from opportunity identification to concept generation and selection to product development and launch.