USC Marshall School of Business

Matthew Selove's research focuses on strategic and tactical issues in product design. He received the John A. Howard Doctoral Dissertation Award in 2011 from the American Marketing Association for the best marketing PhD dissertation. Professor Selove uses dynamic game theory models to study how firms decide which customers to target and how to respond to innovative market entrants. In other research, he uses a framework that combines game theory with conjoint analysis to show how the accuracy of market research affects product positioning decisions. Professor Selove's work has been published in Management Science. He teaches New Product Development and Branding.