University of Southern California

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Rakesh Niraj
Assistant Professor of Marketing

USC Marshall School of Business
Los Angeles, CA 90089-0808

Phone: 
213-740-9844
rkniraj@marshall.usc.edu
Education: 
PhD, Washington University; M.S.B.A., Washington University; MBA; BA, University of Delhi

Overview

Rakesh Niraj's research interests are in quantitative modeling of marketing phenomena, especially focusing on retailing and distribution channels, CRM and modeling consumer choice. He uses analytical and econometric methods in his research. His research has been published in the Journal of Marketing, Management Science, Journal of Marketing Research, Marketing Science and others. He has served on the editorial board of the Journal of Marketing. His Journal of Marketing paper on customer profitability in a supply chain received the MSI/Paul Root award for best paper in 2001.

Research

Does Quality Win: Network Effects versus Quality in the Success of High Tech Products • 2009
Why and How Quality Wins Over Network Effects and What It Means • 2009
A Multi-Category Household-Level Model of Incidence & Quantity • 2008
Information and Inventory in Distribution Channels • 2007
Customer Profitability in a Supply Chain • 2001
Context-General and Context-Specific Determinants of Online Satisfaction and Loyalty for Commerce and Content Sites
Does Quality Win? Network Effects Versus Quality in High-Tech Markets
Nonlinear Effects in Relationships between Satisfaction, Attitudinal Loyalty, Purchase Loyalty and Behavioral Intentions
Understanding Customer Level Profitability Implications of Satisfaction Programs