University of Southern California

Rex Kovacevich
Professor of Clinical Marketing

USC Marshall School of Business
Los Angeles, CA 90089-0808

MBA, University of Southern California; BS, CSU-Fresno


Rex Kovacevich specializes in the direct marketing of retail and small business financial products. He is a recipient of the Golden Apple Award and the Faculty Award for Innovation in Teaching, and created Marshall's first online undergraduate core course. While in the corporate world, he progressed through different product management and sales management positions with a major California bank. He has also done consulting work for several small and large organizations in the financial services industry.