University of Southern California

Lars Perner
Assistant Professor of Clinical Marketing

USC Marshall School of Business
Los Angeles, CA 90089-0808

PhD, University of Southern California; MBA, BA, California Polytechnic State University


Lars Perner's research interests focus in non-profit marketing, sponsored fundraising, consumer behavior, consumer price response, branding, and bargain hunting. His work has been published in the Journal of Marketing Management, Journal of Marketing Education, Journal of Consumer Affairs, and Journal of Consumer Psychology. He currently serves as a faculty coordinator for the Department of Marketing's undergraduate introductory marketing course sections, which serve approximately 1,600 students every academic year.


Scholars With Autism Achieving Dreams 2011
The Eccentric Absentminded Professor 2011
Applying to College: Finding the Right Fit 2011
Autism Subtypes: A Key to Understanding a Perplexing Spectrum 2008
How Do Consumers Know Which Brand Is The Market Leader or Market Pioneer? Consumers' Inferential Processes, Confidence and Accuracy 2007
Did You Hear What My Friend Paid! Examining the Consequences of Social Comparisons of Prices 2004
Marketing a Person on the Autistic Spectrum: Some Business School Lessons 2004
Preparing to Be Nerdy Where Nerdy Can Be Cool: College Planning for the Student with High Functioning Autism 2003
Consumers' Perception and Misperception of Market Leadership and Market Pioneership 2003
Instructor, Student, and Employer Perceptions on Preparing Students for Changing Business landscapes 2003
Hey, We Missed the Exit: Teaching Marketing Students To Navigate in a Changing Business Landscape 2001
Preparing for the Future: Shifting Students' Focus From What Has Been Done to What Can Be Done 2000
Asking About Prices: A New Approach to Understanding Price Stickiness 1998
Consumer Response to Rumor: Good News, Bad News 1997
How do Consumers Know Which Brand is the Market Leader? Consumers' Inferential Processes, Confidence, and Accuracy