USC Marshall School of Business

Lan Luo's studies new product development and marketing implications of new product launches. Her research has been published in Marketing Science and Journal of Marketing Research, among other journals. Professor Luo has received two major research awards, the John D. C. Little Award for best paper in Marketing Science in the marketing section of Management Science; and the Donald R. Lehmann Award for the best dissertation-based paper in the Journal of Marketing or Journal of Marketing Research. She was a finalist for the Paul E. Green Award for an article published in Journal of Marketing Research. Professor Luo received Marshall's Golden Apple Award in 2007.