USC Marshall School of Business

Linli Xu is currently a Ph.D. candidate in Marketing at USC. She was awarded the 2010 James S. Ford/Commerce Associates Ph.D. Fellowship in recognition of her outstanding scholastic achievement and research. She has presented her works at various marketing conferences, including INFORMS Marketing Science Conference, Marketing Dynamics Conference, and UTD-FORMS Conference. Her research interests include advertising and new product development, empirical industrial organization, and dynamic structural models.