USC Marshall School of Business

Lucy Hood is an industry expert in telecom strategy and digital content. The Institute for Communication Technology Management is a leading institute at the intersection of technology and content, offering cutting-edge research and business strategy, executive education and leadership forums. Prior to joining USC, Professor Hood was president of Fox Mobile Entertainment, and senior vice president of News Corporation. She is known as an architect of corporate digital strategy, building News Corporation's mobile business to hundreds of millions. Professor Hood's team introduced text messaging in the US on broadcast TV via American Idol, and she helped launch Fox.com and FX Cable.