Leigh Anne Novak | Faculty Profiles | USC Marshall School of Business

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Leigh Anne Novak

Ph.D. Candidate in Marketing

USC Marshall School of Business
Los Angeles, CA 90089-0808

Phone:

213-740-8117

Leigh.Novak.2011@marshall.usc.edu

Education:

MS, BS, University of Florida

Overview
Research

Overview

Leigh Anne is a Ph.D. candidate in Marketing at the Marshall School of Business. Her research interests are consumer-brand forgiveness, consumer behavior, brand transgressions and brand relationships.

Research

How brand attachment fosters forgiveness: The mediating roles of desire to retain the relationship and biased processing. • 2012

Brand Forgiveness: How Close Brand Relationships Influence Forgiveness • 2012

Whence Loyalty? From the Influence of Satisfaction on Brand Closeness • 2011