University of Southern California

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Hai Che
Assistant Professor of Marketing

USC Marshall School of Business
Los Angeles, CA 90089-0808

Phone: 
213-740-9304
haiche@marshall.usc.edu
Education: 
PhD, MBA, Washington University; MA, University of Toronto; BA, Fudan University
Personal Website: 
http://www-rcf.usc.edu/~haiche/

Overview

Hai Che's research focus is empirical analysis of consumer choice and firm pricing, and he has also studied the role of advertising in political campaigns. His work has been published in the Journal of Marketing Research, Marketing Science, and Marketing Letters. Prior to joining USC, Professor Che was on the faculty of UC-Berkeley.

Research

The Role of Reference Price in Business-to-Business Transactions • 2011
Periodic Consumer Learning and Evolution of Consumer Brand Preferences • 2011
The Role of Reference Price in Business-to-Business Transactions • 2010
Helping Strangers: Role Identity, Symbolic Incentives, • 2010
Periodic Consumer Learning and Evolution of Consumer Brand Preferences • 2010
Price Competition in Markets with Consumer Variety-seeking • 2009
Speed of Replacement: Modeling Brand Loyalty Using Last-move Data • 2009
The Role of Reference Price in Business-to-Business Transactions • 2009