USC Marshall School of Business

Gratiana Pol is a Marketing Ph.D. candidate. During her studies in Austria she held a one-year Teaching Assistant position at the Johannes Kepler University, and later on she worked for two and a half years as an Internet Marketing Manager for Cheng Design in Berkeley, CA.
Gratiana's research interests include product design and aesthetics. More specifically she is investigating the factors that create aesthetic impressions in consumer products and the psychological processes through which beauty perceptions are formed. She also researches the effects of visual product appeal on consumers' quality perceptions, product evaluations, and behaviors.