University of Southern California

Francis Pereira
Associate Professor of Clinical Data Sciences and Operations

USC Marshall School of Business
Los Angeles, CA 90089-0808

Ph.D. USC; B.S. Illnois State University


Dr. Francis Pereira received his Ph.D. in Political Economy and Public Policy from the University of Southern California. He has published over 15 articles in such prestigious journals as the Journal of Communications Networks.


Pereira, F. (2015) "The Business Model for Tele-Health: Analyses and Insights," Smart Homecare Technology and TeleHealth.
Pereira, F., Elizabeth, F., and Mina, J. (2015) "Samsung's Success & Challenges: Focus on the Chinese in Southeast Asian Market," Academy of Asian Business Review, 1 (1), 55-70.
Majchrzak, A., Fife, E., El, M., and Pereira, F., Activating the Tools of Social Media for Innovative Collaboration in the Enterprise, Springer Press 2013.
El Sawy, O. A., and Pereira, F., Business Modelling in the Dynamic Digital Space, Springer 2012.
Clark, J., El Sawy, O. A., and Pereira, F. (2011) "Capabilities, Configurations and Customer-Contexts: A Business Model Framework for the Process of Digital Service Innovation,".
Pereira, F., and Fife, E. (2005) "In Search of Universal Consumer Demand Characteristics for Mobile Data Services: Applying the Global Acceptance pf Technology Model," Journal of Communications Networks.
Pereira, F., and Fife, E., "Adoption of Mobile Data Services: Towards a Framework for Sector Analysis," in Pagani, M., eds., Mobile and Wireless Systems Beyond 3G, Ideas Group 2004.
Pereira, F., "SMEs and the Internet: Re-Engineering Core Business Processes and Defining the Business Proposition for Success," in Al-Quinn, N., eds., Electronic Business in Small to Medium-Sized Enterprises: Framework, Issues and Implications, Idea Group 2003.
Pereira, F., and Fife, E. (2003) "The Diffusion of Mobile Data Applications," Journal of Communications Networks, 2 (2).
Pereira, F., and Fife, E. (2002) "Socio-Economic Factors Affecting Adopting of Broadband: A Cross Country Analysis," Journal of Communications Networks, 1 (2).
Pereira, F., and Fife, E. (2001) "Meeting Consumer Needs on the Internet: Successful Business Models," Journal of the Institution of British Telecommunication Engineers, 1 (3).
Pereira, F. (1999) "The Internet: Business Efficiencies of Merged Voice and Data Communications," British Telecommunications Engineering, 18 (2), 1-8.
Pereira, F., Fife, E., Mehler, M., and Worthington, R. (1997) "Telemedicine: An Inquiry into the Economic Social Dynamics of Diffusion of Communications Technologies in the Medical Field,".