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Eunice Rhee
Ph.D. Candidate in Management and Organization

USC Marshall School of Business
Los Angeles, CA 90089-0808

Phone: 
213-740-4797
Eunice.Rhee.2012@marshall.usc.edu
Education: 
MBA, Seoul National University; BBA, Yonsei University
Personal Website: 
http://www-scf.usc.edu/~erhee/

Overview

Eunice Y. Rhee is a Ph.D. Candidate in Management and Organization (Area: Strategy and Entrepreneurship). In her research, Eunice seeks to understand how firms can strategically manage the perceptions regarding their actions ("what we do") and identity ("who we are") to influence external audiences? interpretation and create value. Eunice's dissertation has been awarded the NASDAQ Ph.D. Dissertation Fellowship and the Strategy Research Foundation Dissertation Grant.

Research

Framing the Adoption of a Controversial Practice: Regulatory Focus, Source Credibility, and Stock Market Reaction • 2012
Framing the Adoption of a Controversial Practice: Frame Salience, Source Credibility, and Stock Market Reaction • 2012
A study on factors influencing founder-CEO turnover in KOSDAQ-listed venture firms (in Korean) • 2007
Hiring an Unknown God: Framing Outsider CEO Succession
The Symbolic Management of Category Affiliations: Sensegiving, Sensemaking and IPO Performance in Nascent Markets