University of Southern California

Anthony Dukes
Associate Professor of Marketing

USC Marshall School of Business
Los Angeles, CA 90089-0808

PhD, University of Pittsburgh; MS, West Virginia University; BS, Virginia Tech


Anthony Dukes studies the economics of marketing strategies, particularly as it applies of pricing, retail and distribution channels, and antitrust. Professor Dukes’ research has appeared in the Journal of Marketing Research, Marketing Science, Management Science, and other leading academic journals. He teaches pricing strategies and the core marketing management course in Marshall’s MBA.PM program. He serves on the editorial review board at the Journal of Marketing and is an associate editor of Marketing Science and Quantitative Marketing and Economics.


Who Benefits from Bilateral Information Exchange in a Retail Channel? 2011
Local Competition, Entry and Agglomoration 2011
The End of the Robinson-Patman Act? Evidence from Legal Case Data 2010
In-Store Media and Distribution Channel Coordination 2010
Pricing in vitro fertilization Procedures 2009
Advertising and Competition 2009
Strategic Assortment Reduction by a Dominant Retailer 2009
Information Sharing in a Channel with Partially Informed Retailers 2008
Strategic Manufacturer Response to a Dominant Retailer 2007
Channel Bargaining with Retailer Asymmetry 2006
Media Concentration and Consumer Product Prices 2006
The Advertising Market in a Product Oligopoly 2004
Minimum Differentiation in Commercial Media Markets 2003
Negotiations and Exclusivity Contracts for Advertising 2003