USC Marshall School of Business

Bill Crookston combines a career in sales, sales management and entrepreneurship with teaching, consulting and coaching emergent companies. His interest is in sales and sales management and social entrepreneurship. He serves on various NFP boards. Professor Crookston received Marshall's Golden Apple Award in 2004 and 2010. In 2003 he received the Community Service Award from the National Conference for Community and Justice. Professor Crookston is the former owner and president of Western Badge and Trophy Company. He has consulted for a variety of programs and continues to consult in managing and marketing at WHC Associates.