University of Southern California

Arianna Uhalde
Ph.D. Student in Marketing

USC Marshall School of Business
Los Angeles, CA 90089-0808

Phone: 
213-740-0285
Education: 
BA, Duke University

Overview

Arianna Uhalde is a Ph.D. student in marketing studying consumer psychology and behavior. Her research interests include consumer-brand relationships, brand transgressions, and social influence on consumption. Prior to entering the Ph.D. Program, Arianna earned a B.A. in Psychology and Public Policy Studies and a certificate in Markets & Management Studies from Duke University.

Research

MacInnis, D. J., Folkes, V. S., and Uhalde, A. (2013) "Mapping Brand Betrayal: Phenomenology, Antecedents, Consequences and Marketing Implications,".