- Prospective Students
- Undergraduate Programs
- MBA Programs
- Graduate Accounting Programs
- Specialized Masters Programs
- Executive Education
- Certificate Programs
- PhD Program
- Faculty & Research
- Academic Units
- Centers of Excellence
- Faculty Directory
- Mentoring Resources
- Alumni & Friends
- News and Events
- Alumni Online
- Alumni Groups
- Marshall Partners
- Support Marshall
- Contact Us
- Corporate Connections
- Engagement Opportunities
- Corporate Advisory Board
- Recruit and Hire
- News Room
- Featured Stories
- Upcoming Events
- Faculty in the News
- Marshall News
- About Marshall
- Home
- Faculty & Research
- Faculty Directory
- Abhishek Borah
PhD Profiles
Faculty Profiles
Faculty Finder
Abhishek BorahPh.D. Candidate in MarketingUSC Marshall School of Business
Los Angeles, CA 90089-0808Phone:213-740-4803Education:MA, BA, University of DelhiPersonal Website:http://abhishekborah.com/Overview
Abhishek Borah's dissertation focuses on conversations in social media. He is also interested in research in innovations. Abhishek has two papers under various stages of review at
Marketing Science, and has won several awards: MSI competition on Communication and Branding in a Digital Era, Wharton Customer Analytics Initiative proposal, Best Poster in the Social Sciences at the 4th Annual GSG Poster Symoposium (USC Graduate Student Government) and the 2011 Jeffry Abbott Memorial Scholarship (USC Marshall). Recent academic conference presentations include invited talks at Wharton and USC. Prior to his Ph.D. studies, Abhishek worked at McKinsey & Company.Research
Halo Effects in Social Media: Do REcall of One Brand Hurt or Help Rival Brands • 2012Is All That Twitters Gold: Market Retunrs to Conversations on Twitter • 2012Make, Buy, or Ally: Market Retunrs to Making, Buying, or Allying for Innovations • 2012 - RSS
University of Southern California Marshall School of Business | Copyright 2001 - 2013 | Privacy Policy