University of Southern California

Abhishek Borah
Ph.D. Candidate in Marketing

USC Marshall School of Business
Los Angeles, CA 90089-0808

Phone: 
213-740-4803
Education: 
MA, BA, University of Delhi

Overview

Abhishek previously worked at McKinsey & Company. His dissertation focuses on social media conversations. He has a paper comparing make and buy innovation payoffs. He is a winner of the MSI competition on Communication and Branding in a Digital Era and Wharton Customer Analytics Initiative Organic grant. He won the best student reviewer award at the 2010 PDMA Conference. At USC, he is the 2011 Jeffry Abbott Memorial Scholarship awardee. His methodological interests span Time Series Models, Textual Data Mining, Social Network Analysis and Quasi-experimental techniques. He has presented at multiple academic conferences including invited talks at Wharton and USC.