University of Southern California

Abhishek Borah
Ph.D. Candidate in Marketing

USC Marshall School of Business
Los Angeles, CA 90089-0808

Phone: 
213-740-4803
Education: 
MA, BA, University of Delhi

Overview

Abhishek Borah's dissertation focuses on conversations in social media. He is also interested in research in innovations. Abhishek has two papers under various stages of review at
Marketing Science, and has won several awards: MSI competition on Communication and Branding in a Digital Era, Wharton Customer Analytics Initiative proposal, Best Poster in the Social Sciences at the 4th Annual GSG Poster Symoposium (USC Graduate Student Government) and the 2011 Jeffry Abbott Memorial Scholarship (USC Marshall). Recent academic conference presentations include invited talks at Wharton and USC. Prior to his Ph.D. studies, Abhishek worked at McKinsey & Company.

Research

Halo Effects in Social Media: Do REcall of One Brand Hurt or Help Rival Brands 2012
Is All That Twitters Gold: Market Retunrs to Conversations on Twitter 2012
Make, Buy, or Ally: Market Retunrs to Making, Buying, or Allying for Innovations 2012