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2016 Research Fair Videos

Recent Research

Bresnahan, T., and Yin, P., "Adoption of New Information and Communications Technologies in the Workplace Today," in Greenstein, S., Lerner, J., and Stern, S., eds., Innovation Policy and the Economy, Volume 17, Chicago, IL 2017.
Hoyer, W., MacInnis, D. J., and Pieters, R. (2017) "Consumer Behavior, 7th Edition,".
Campbell, A., Mayzlin, D., and Shin, J. (2016) "Managing Buzz," Rand Journal of Economics.
Ozkan, E., and Ward, A. R. (2016) "Dynamic Matching for Real-Time Ridesharing,".
Bresnahan, T., Davis, J., Jaconette, T., and Yin, P., "Mobile Applications, The Economics of," in Durlauf, S., and Blume, L., eds., The New Palgrave Dictionary of Economics 2016.
Li, X., Bresnahan, T., and Yin, P. (2016) "Paying Incumbents and Customers to Enter an Industry: Buying Downloads,".
Cavanaugh, L. A. (2016) "Consumer Behavior in Close Relationships," Current Opinion in Psychology, 10, 101-106.
Vyas, N. (2016) "Turning Disruptive Technology into a Positive," Institute of Supply Managememnt, 3rd (July, 2016), http://www.ismmagazine-digital.com/ismmagazine/inside_tech?pg=1#pg1.
Reimann, M., Bechara, A., and MacInnis, D. J. (2016) "Leveraging the Happy Meal Effect: Substituting Food with Modest-Non Food Incentives Decreases Portion Size Choice," Journal of Experinment Psychology: Applied forthcoming.
O'Leary, D. E., "Some Issues of Privacy in a World of Big Data and Data Mining," in Hu, F., eds., Big Data: Storage, Sharing, and Security (3S), Taylor & Francis LLC, CRC Press 2016.
Isikman, E., MacInnis, D. J., Ulkumen, G., and Cavanaugh, L. A. (2016) "The Effects of Curiosity-Evoking Events on Activity Enjoyment," Journal of Experimental Psychology: Applied (In Press).
University of Washington, F. I., Dasu, S., and UCLA, R. A. (2016) "Beyond Price Mechanisms: How Much Can Service Help Manage the Competition from Gray Markets?," European Journal of Operations Research.
Reimann, M., MacInnis, D. J., and Bechara, A. (2016) "Can Smaller Meals Make You Happy? Behavioral, Neurophysiological and Psychological Insights into Motivating Smaller Portion Choice," Journal of the Association for Consumer Research, 1 (1), forthcoming.
Tully, S., and Meyvis, T. (2016) "Questioning the End Effect: Endings Do Not Inherently Have a Disproportionate Impact on Evaluations of Experiences," Journal of Experimental Psychology: General (March).
Hellmann, T., and Wasserman, N. (2016) "The First Deal: The Division of Founder Equity in New Ventures," Management Science.
Shi, M., Yang, B., and Chiang, J. (2016) "The Impact of Tie Strength Dynamics on Dyad Calling Behavior,".
Zhang, W., Dasu, S., and Ahmadi, R. (2016) "When larger customers may not get greater discounts -bargaining in high tech supply chains," Management Science.
Wu, Y., Qin, B., and Stromberg, D. (2016) "The Political Economy of Social Media in China," Invited submission to the Journal of Economic Perspectives.

Marshall in the Media

10/21/16 Variety

C. Kerry Fields is cited in a story on issues that might hinder the proposed ATT-Time Warner  merger.

10/18/16 Bloomberg Politics

Alec Levenson is quoted in Bloomberg Politics in story on the road from Congress to corporate boards.

10/15/16 NPR

Joe Nunes speaks to NPR about what effect the election is having on the spending habits of Americans.

10/14/16 CCTV

Ira Kalb discusses breast cancer awareness marketing.

Faculty Positions

Please visit the Faculty Positions Available page for more information and a complete list of open positions at the USC Marshall School of Business.