University of Southern California

The Sports Business Institute exists as a multi-faceted center focused on understanding and furthering the sports business industry primarily through applied research, high-level industry specific student-led consulting assignments, and sports business events.

The SBI’s aim is to provide in-depth global analysis of the industry to its constituents along with developing future industry leaders through its research and strategic partnerships.

Led by Executive Director David M. Carter, the Institute boasts an impressive array of advisory board members who will continue to guide the Institute and its offerings.

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