Research

The research mission of the Greif Center is to develop, support, and disseminate leading-edge interdisciplinary scholarship in the entrepreneurship area. Such scholarship will meet the highest standards of scientific rigor and will examine questions and problems that are central to the practice of entrepreneurship.

To achieve this mission, the Greif Center organizes and supports a wide range of research-related activities, described in detail in our 2012 Research Initiatives Newsletter:

• The Greif Seminar Series brings leading entrepreneurship researchers to the Marshall School to present their recent work.


• Greif-sponsored Conferences bring together academics from around the world to present and discuss recent research.


• The Greif Research Impact Award is a $5,000 annual award given to the researcher(s) who published the most impactful entrepreneurship article six years ago in the top management and entrepreneurship journals. Underlying the award is a database that tracks the publication and citation of entrepreneurship articles. You can view key results from this Entrepreneurship Research Impact Database on our website.


• The Greif Center maintains an extensive network of affiliated Research Faculty and Doctoral Students from across the Marshall School and USC to promote interdisciplinary research in entrepreneurship. You can view recent entrepreneurship-related Research Papers on our website.


• The Greif Center provides research support to faculty members for entrepreneurship-related projects through its annual Faculty Research Awards. In 2012, the Greif Center awarded two faculty research grants. Associate Professor Peter Kim received a grant of $4,000 for his research entitled "Breaking the Letter vs. Spirit of the Law: The Interpretation of Contract Violations and Subsequent Trust Repair Attempts in Cross-Cultural Entrepreneurial Activity," and Assistant Professor Yongwook Paik received a grant of $4,000 for his research entitled "Economic Downturn and Financing Innovative Startup Firms."


• Each year, the Greif Center awards a $2,500 scholarship to a USC doctoral student for research work in the field of entrepreneurship. The 2012 winner of the Greif Doctoral Student Research Award was Vern Glaser of the Management and Organization Department for his project entitled "The Commensuration of Conflicting Logics: Competing Concepts of Rationality in the Online Display Advertising Industry."