University of Southern California

Curriculum

Overview

Undergraduate Program

Faculty Coordinator: Patrick Henry
For Marshall students seeking to focus on entrepreneurship, we offer a Certificate in Entrepreneurship, a.k.a. "The Entrepreneur Program," consisting of a recommended a sequence of four courses: Management of New Enterprises; Cases in Entrepreneurship (Feasibility Analysis); Business Plan; and Starting and Growing the New Venture.

For Marshall students, we offer the following minor: For non-Marshall students, we offer the following minors:
  • Minor in Entrepreneurship
  • Minor in Innovation: The Digital Entrepreneur (jointly with the Viterbi School)
  • Minor in Technology Commercialization (jointly with the Viterbi School)

We also offer a wide range of entrepreneurship courses which can be taken as individual electives.

Graduate Program

Faculty Coordinator: Steven Mednick
We offer MBA candidates an Entrepreneurship Concentration that requires a minimum of four courses for completion. Concentrators are required to take Introduction to New Ventures or the Entrepreneurship Prefall for MBA.PM students, Feasibility Analysis, and The Business Plan. Elective options include Cases in New Venture Management, Investing in New Ventures, Technology Feasibility, Technology Commercialization, and Corporate Entrepreneurship.

Master of Science in Entrepreneurship and Innovation
Faculty Coordinator: Andrea Belz

Master of Science in Social Entrepreneurship
Faculty Coordinator: Adlai Wertman

Certificate in Technology Commercialization

Faculty Coordinator: Dr. Kathleen Allen
For graduate students in science, engineering, and business, this program provides opportunities to learn commercialization skills in an academic/real world environment that combines theory and practice.

  • Certificate in Technology Commercialization

Undergraduate Program

The nationally recognized Lloyd Greif Center for Entrepreneurial Studies offers a comprehensive, challenging, and exciting course of study available. Taking an applied approach, it prepares students to enter the business world with an entrepreneurial mindset and the skills required to recognize opportunity, develop a business concept, test that concept through feasibility analysis, and write a comprehensive business plan.

The Entrepreneur Program builds on the base of business knowledge that students have acquired in their Business School courses by focusing on the pre-start-up, start-up and early growth stages of new ventures. Students will learn how to gather the resources necessary to start and grow a entrepreneurial company. The Entrepreneur Program features teaching by full-time and adjunct faculty who bring a variety of entrepreneurial experiences and academic expertise to the classroom. Whether in a full-class lecture setting, smaller work groups and seminars, fireside chats, or networking events, students will have multiple opportunities to meet and learn from faculty, advisors, alumni, and guest entrepreneurs. The USC Marshall Entrepreneur Program is dedicated to bringing students current and relevant information in the real world of entrepreneurship.

Undergraduate Courses in Entrepreneurship

(See USC Schedule of Classes for current instructor and class time information)

BUAD 201x: Introduction to Business for Non-Majors (4 units) Introduction to the principles and practices of businesses, sequence of exercises developing the basic skills, and influence of the economy on business and individual decisions. Not available for credit for business or accounting majors.
BUAD 301: Technical Entrepreneurship (3 units) Starting and managing a technological business: developing a viable concept, market and financial planning, product development, organizing the venture, protecting intellectual property rights.
BAEP 423 : Management of Small Businesses (4 units) Addresses strategic, organizational and human issues facing the small business. Topics covered include the influence of the founder's personality, managing growth and competitive strengths and weaknesses.
BAEP 450 : Fundamentals of Entrepreneurship (4 units) Emphasis on starting and managing a business: developing a viable concept; organizing the enterprise, including market analysis and financial planning; controlling the organization.
BAEP 451 : The Management of New Enterprises (4 units) Introduction to basic concepts and skills required to understand the nature of entrepreneurship, recognize opportunity and identify the resources to start a new business. *D-Clearance required. Submit online form .
BAEP 452 : Feasibility Analysis (4 units) This is a project course that guides students through the development of a new business concept and the preparation of a feasibility study to analyze the potential for market acceptance of the concept and appropriate business models.
BAEP 453 : Venture Management (4 units) Focus on a feasible concept to issues related to starting and growing a new venture. Prerequisite: BAEP 451.
BAEP 454 : Venture Initiation (4 units) Learn to build a startup from concept to reality. Focus on real-world entrepreneurial action and execution. Prerequisite: BAEP 452.
BAEP 460 : Seminar in Entrepreneurship (2 units) Perspectives into the art and science of entrepreneurship under the guidance of a master instructor. Topics to be selected each semester.

Current Topics Offered in Spring 2014:

  • Entrepreneurship for the Solution of Technological Challenges
  • Building the Entrepreneurial Organization *Application required. Submit online form.
  • Raising Capital
  • Technology Ventures
BAEP 465
BAEP 470 : The Entrepreneurial Mindset – Taking the Leap (2 units) A deeper insight into the entrepreneurial mind, how it approaches opportunities and challenges, and gives leadership to an organization.
BAEP 480 : Entrepreneurial Family Business (4 units) Dynamics of family and privately held businesses. Explores generational and extended family issues, opportunities and obstacles faced in today's environment.

Current Topics Offered in Spring 2014:
  • Web Development for Startups (2 units) This course is for non-technical founders to develop skills in managing web development in their startups. A hands-on, project-based course. Learn about web-based software and tools to be able to critique, manage, and assist in web development for your venture.
  • Global Entrepreneurship (2 units)
  • Social Innovation Lab (4 units)
Back to Top

Forms

BAEP-460 Building the Entrepreneurial Organization

BAEP-451 The Management of New Enterprises

Internship Form

FAQ

  1. To complete the Entrepreneur Program, we recommend students take at least 12 units in a lock-step program of three, four-unit courses. See diagram below:

  2. I am a senior. Am I too late?
    No, we recommend you start with BAEP-451 and take 452 and 453 concurrently in the next semester.
  3. I want to learn more about Entrepreneurship but do not want to take a lot of classes.
    Start with BAEP-451 and acquire a solid foundation in starting an enterprise and the Entrepreneur's mind set. We are confident you will want to learn more if your schedule permits.
  4. How do courses in Entrepreneurship help me get a job?
    Companies are looking for individuals who can thrive on their own, have judgment, and understand all aspects of business-marketing, finance, distribution and team-based management. Our courses give you the tools to accomplish all of this as well as being able to demonstrate through the feasibility analysis and/or the business plan that you understand how all business disciplines integrate. This will separate you from those competing for the position.
Back to Top

Graduate Program

Our nationally recognized Program offers students the most comprehensive, challenging, and exciting course of study available. Taking an applied approach, it prepares students to enter the business world with an entrepreneurial mindset and the skills required to recognize opportunity, develop a business concept, test that concept through feasibility analysis, and write a comprehensive business plan. We build on the base of business knowledge students have acquired in their prior Business School courses by focusing on the pre-start-up, start-up and early growth stages of new ventures. Students will learn how to gather the resources necessary to start and grow an entrepreneurial company.

Graduate Courses in Entrepreneurship

(See USC Schedule of Classes for current instructor and class time information)

BAEP 551: Introduction to New Ventures (3 units) Introduction to New Ventures is an engaging, experiential course focusing on the process of starting a new venture, either independently or within a large corporation. For full- time MBA students, this course is a pre/co-requisite for the Feasibility Analysis course (BAEP552).
BAEP 552: Cases in Feasibility Analysis (3 units) Provides insight as to how entrepreneurs think. Entrepreneurs are not risk takers - they are risk managers. Feasibility is the process by which they assess and manage risk. Feasibility is a combination of first taking an idea and turning it into a concept. That concept is then tested to assess the market risks, the distribution risks, the perceived value of the benefits and finally the financial risks. Pre requisite: BAEP-551, GSBA-586
BAEP 553: Cases in New Venture Management (3 units) Live in-class cases and vignettes expose students to the challenges of developing long-range strategies for entrepreneurial ventures. In-class case analysis emphasizes developing new industries, growth through strategic alliances, and issues involved in the long-term strategic positioning of emerging companies.
BAEP 554: The New Venture Business Plan (3 units) [Venture Initiation – new course name to be changed spring 2014] Creation of an operating plan for starting or managing fast-growing ventures. Prerequisite: 1 from (BAEP-552 or BAEP-556). Students will research and craft their business plan.
BAEP 556: Technology Feasibility (3 units) Provides real experience in starting a technology company using an agile startup approach that incorporates design thinking techniques. Students will experience the uncertainty, ambiguity, and chaos of giving birth to a new business under the guidance of an instructional team that includes a venture capitalist and entrepreneurs. [BAEP 556 is a required course for the USC Marshall Certificate in Technology Commercialization.]
BAEP 557: Technology Commercialization (3 units) Designed to give students a thorough understanding of the technology commercialization process, from invention to market entry. [BAEP 557 is a required course for the USC Marshall Certificate in Technology Commercialization.]
BAEP 559: Investing in New Ventures (3 units) Focus on the entrepreneurial skill set applied to new venture opportunities. Taught from the business plan reader's point of view; focus on selecting opportunities, structuring the relationship, adding value and realizing the value of that investment.
BAEP 560: Acquiring Your Own Business or Opportunity (3 units) Issues faced by the entrepreneur who wishes to acquire an enterprise; appropriateness of an enterprise, understanding funding sources and valuation methods, developing a plan for due diligence, negotiating and consummating the transaction. The acquisition process, approaches to valuation, and the roles of the various parties in negotiating and consummating and acquisition of an existing business.
BAEP-563: Corporate Entrepreneurship (3 units) How established organization build successful new businesses through corporate venturing and intrapreneurship. Learn to apply an entrepreneurial mindset and entrepreneurial frameworks within an established organization.
BAEP 564: Investing in Impact Ventures (3 units) Exploring the field of social impact investing, learn how social entrepreneurs attract for-profit investors and how conscious investors are utilizing investments to achieve social impact.
BAEP 590: Directed Research (1.0-12.0 units) Research leading to the master's degree. Maximum units which may be applied to the degree to be determined by the department. Graded CR/NC.
BAEP 591: Social Entrepreneurship (3 units) Lead and manage with entrepreneurial methodology for charities, non-government organizations, socially-oriented enterprises and not-for-profit organizations.
BAEP 595: Internship in Business Entrepreneurship (0.5-2.0 units, max 9) Supervised on-the-job business experience in the student's area of interest. (Curricular Practical Training) Recommended preparation: Completion of required M.B.A., M.Acc, or M.B.T. coursework.
BAEP 597: Consulting Project in Business Entrepreneurship (0.5-5.0 units, max 12) Individual or team project solving real business problems for an existing business entity, domestic and/or international. Proposal, field research, analyses and oral and written presentations. Open only to Master and Doctoral Students
BAEP 599: Corporate Entrepreneurship (3 units) Corporate entrepreneurship is the practice of employing entrepreneurial skills and approaches within an organization. To achieve and sustain a true competitive advantage in today's global business environment, companies must be faster, more creative, nimble, flexible and innovative.

Certificate in Technology Commercialization

The Certificate in Technology Commercialization provides students with a variety of opportunities to learn commercialization skills in an academic/real world environment that combines theory and practice. Students participate in our living laboratory program to experience the entire spectrum of the commercialization process: invention, product development, technical and market feasibility analysis, intellectual property acquisition, business planning, and venture funding while potentially becoming stakeholders in a new technology venture. They are also eligible to apply for summer internships sponsored by industry partners to give them additional experience in taking a new technology to market.

The program is particularly suited to those in science, engineering, and business. Classes comprise masters and Ph.D.-level researchers in medicine, the sciences, and all areas of engineering as well as MBA candidates.

The completed certificate is awarded by USC and is documented on the graduate's transcript.

Three required courses and one elective are offered. Students benefit from faculty in science, engineering, and business to guide them.

The required courses are:
BAEP 557 (3 Sp) Technology Commercialization
BAEP 556 (3 Fa) Technology Feasibility
BAEP 559 (3 FaSp) Investing in New Ventures

Elective courses include:
BAEP 553 (3 Fa) Cases in New Venture Management
BAEP 555 (3 Sp) Management of Rapidly Growing Ventures
MOR 561 (3) Strategies in High-Tech Businesses
ISE 585 (3 Sp) Strategic Management of Technology
ISE 555 (3 Sp) Invention and Technology Development
ISE 515 (3 FaSpSm) Engineering Project Management

Click here for details on these courses.

For current USC graduate students, courses credited to the Graduate Certificate in Technology Commercialization may be completed in conjunction with course work required for the program in which the student is already enrolled. Applicability of TC courses to the student's primary degree program is determined by the student's home department. For USC alumni, courses completed in conjunction with the individual's prior degree may not be credited toward the certificate. Appropriate substitutions for required courses will be determined and documented by the program director.

Non-matriculated individuals with graduate degrees are also welcome to apply to the program. This certificate program requires that you go through the admission process as if you're applying to the school to ensure a permanent record at USC. The application can be found at http://www.usc.edu/admission/graduate/programs/ business.html.


Back to Top