University of Southern California

Research Fellows

C Whan ParkFellows of the Global Branding Center are prominent marketing faculty from the Marshall School of Business with research expertise in branding and related marketing topics.

C. Whan Park

Associate Director
Rex Kovacevich

Research Fellows
Shantanu Dutta
Valerie Folkes
Deborah J. Macinnis
Joseph C. Nunes
Joseph R. Priester
Dennis Rook
Gerard J. Tellis