Research Faculty and Affiliates

CTM's unique positioning within USC supports involvement with the School's 180 full-time nationally renowned faculty members from the Marshall School of Business, Viterbi School of Engineering, the Annenberg School of Communication, and other intellectually rich resources on campus. In addition, CTM collaborates with a global network of research institutions and universities.

Josette Bonte
Chief Strategy Officer
Head of Research and Industry Relations
213.740.8368
bonte@marshall.usc.edu

Josette Bonte has recently joined USC CTM as Chief Strategy Officer, Director of Research and Industry Relations. In that role she will oversee key CTM projects such as the Digital Home Survey, "How Much Media?" and the Global Mobile Survey. In addition, Josette will guide CTM's thought leadership and research strategy, developing innovative new projects in partnership with CTM members. Bonte spent the first 10 years of her career as a film and television industry executive in Hollywood, and the past 17 years in the fields of communication technology, interactive television, IPTV and online games.

Most recently, Josette Bonte served as Executive Digital Media Strategist for Cisco's IBSG, a division responsible for performing large-scale strategic consulting engagements for Cisco's leading clients across industry verticals. Prior to Cisco, Bonte worked for Cookie Jar Entertainment where she was Vice President of Digital media. She also served as Vice President of Content & IPTV for Ovum, working on IPTV content deployment strategies with service provider clients including AT&T, Verizon, France Telecom, and BT.

A telco TV pioneer, Bonte joined US West (now CenturyLink) in 1994 as Head of Strategic Marketing, Entertainment, and Interactive Services, where she participated in the company's early interactive media and VoD trials, soon becoming the company's Liaison to the Hollywood entertainment industry for content strategy. In the late 1980s, Josette served as Executive Director of Unifrance Film LA, where she represented the French motion picture and television industries in Hollywood. She subsequently founded EuroScreen Partners, a film production and distribution company where she served as CEO. Bonte holds an M.F.A from the UCLA School of Film and Television, and a Ph.D. in Information Sciences and telecommunications from the Sorbonne. She has published a best-selling book entitled: La Television a la Carte aux Etat-Unis.

Elizabeth Fife, PhD
Associate Director
Industry Studies,
Sr. Lecturer
213-740-9347
fife@marshall.usc.edu

Dr. Elizabeth Fife is the Associate Director For Industry Studies at the Institute for Communication Technology Management (CTM), Marshall School of Business, University of Southern California and teaches in the Viterbi School of Engineering. She directs the Global Mobile Survey (GMS) study, an international research consortium that has surveyed mobile consumers in Asia, Europe and North America for 6 years. She has over 10 years research experience studying international telecommunications markets with expertise in the wireless industry, developmental economics, ICT adoption by small and medium-sized businesses and models of innovation diffusion. Teaching interests include technical and professional communications for engineers and industry professionals; evolution of telecom/entertainment/digital markets.

• Ph.D., International Relations, University of Southern California
• M.A. International Political Economy, Institute for International Studies, Geneva, Switzerland
• Fulbright Scholar to European Union Research Interests:
• Mobile/wireless communications: user behavior and business models
• Economics of the entertainment industry
• Innovation and technology adoption
• Emerging economies – development and the role of IT/communications technology
• Methodologies for measurement and assessment frameworks

Andrea Vladár is the Assistant Director of Research at CTM (Institute for Communication Technology Management), Marshall School of Business, University of Southern California. She has over 10 years of research experience in the field of telecommunications. Her research interests include consumer behavior in the mobile space and adoption of m-commerce and m-payment services.

Andrea directs the Digital Home research project, CTM's year-long research study carried out jointly by CTM and corporate sponsors. Digital Home provides insights into the connected, multi-screen digital home, including key factors for adoption and perceived value of digital devices and services. Andrea also disseminates our results to research contacts at CTM member companies and conducts Digital Home workshops.

Prior to joining CTM, Andrea spent 9 years at major international telecommunications companies (Global Telesystems, Siemens Hungary), where she developed an in-depth knowledge of market analysis, research and strategic planning. Andrea has a Master of Science degree in Economics from the University of Miskolc, Hungary.