University of Southern California

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USC Resources

Annenberg Innovation Lab,
Center for Innovation in Pediatrics,
Lloyd Greif Center for Entrepreneurial Studies,
Society and Business Lab,
Southern California Clinical and Translational Science Institute,
USC Stevens Institute for Innovation (home of the technology licensing office),


Business Model Generation, Alexander Osterwalder and Yves Pigneur, 2010
Designing for Growth, Jeanne Liedtka and Tim Ogilvie, 2011
Design Thinking: Integrating Innovation, Customer Experience, and Brand Value, Thomas Lockwood, Ed., 2009
Entrepreneurship for Scientists and Engineers, Kathleen Allen, 2010
Launching New Ventures, 6th Ed., Kathleen Allen, 2011
Presentation Zen, Garr Reynolds, 2008
The Design of Business: Why Design Thinking is the Next Competitive Advantage, Roger Martin, 2004
The Game Changer: How You Can Drive Revenue and Profit Growth with Innovation, A.G. Lafley and Ram Charan, 2008
The Lean Startup, Eric Ries, 2011


Both Sides of the Table, Mark Suster, VC,, an insightful view of the venture capital world.
Steve Blank, VC,, great posts about starting businesses with the lean Launchpad.
Marketing Profs,, the premiere site for marketing strategy and tactics.
Pasadena Angels,, home of a significant angel investor community in Southern California.
Tech Crunch,, the place to find the latest in tech startups.
Tech Coast Angels,, the home of the largest angel network in the U.S.
The Venture Edge,, a site dedicated to important topics in entrepreneurship and innovation.