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- About MarshallCenter for Global Innovation
- Enables firms to assess the total stock market returns to all innovative activity.
- Allows companies to assess their innovativeness on 3 key attitudes and 3 key practices and benchmark against 700 firms.
- Allows firms to predict the time for a new product to take off in different countries and thus the best time and country in which to launch.
- Allows firms to predict the pattern of sales of a new product.
- Allows firms to predict which platform technology will next be dominant and when.
Tools
The Center has developed the following tools that can help companies innovate more effectively
Innovation Payoff.
Culture Assessor.
Predict Product Takeoff.
New Sales Predictor.
Technology Predictor.
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